854 Privacy Policy — User Personal Data Protection

Last updated: January 2026

What Information Do We Collect?

The 854 platform collects various types of information from users to ensure that services run smoothly, securely, and in line with the needs of users in Malaysia. The following are the main categories of information collected:

Account information: Full name, date of birth, email address, phone number, and password registered when opening your 854 account.
Device and browser information: Device type, operating system, IP address, browser type, and other technical data automatically transmitted when you access the platform.
Payment information: Details of the local payment methods you use for deposits and withdrawals in Malaysian Ringgit (RM/MYR), including account holder name and transaction reference numbers. Full card numbers are not stored on 854's servers.
Usage data: Activity records such as games played, bets placed, access times, pages visited, and frequency of platform use.
Cookies: Small data files stored on your device to maintain your login session, save user preferences, and analyse usage patterns.

How Is This Information Used?

854 uses the information collected solely for legitimate purposes related to platform operations. The primary purposes are as follows:

Verifying user identity and processing new account registrations.
Processing deposits, withdrawals, and other financial transactions in Malaysian Ringgit (RM).
Providing effective customer support for enquiries and complaints.
Sending important notifications related to your account, security, promotions, and platform updates via email or in-app messages.
Detecting and preventing fraudulent activity, money laundering, or any misuse of the platform.
To meet legal and regulatory compliance requirements applicable in Malaysia.
Improving the user experience by analysing usage data in aggregated and anonymised form.

854 will not use your personal information for purposes unrelated to platform operations without your prior consent.

Cookies and Tracking Technologies

The 854 platform uses cookies and similar tracking technologies to enhance your experience. Cookies allow us to recognise your login session, store language settings, and ensure the platform functions correctly.

There are two main types of cookies used:

Session cookies: Temporary cookies that are automatically deleted when you close your browser. They are used to maintain an active login session while you are using the platform.
Persistent cookies: Cookies stored on your device for a set period to remember your preferences and speed up the login process on future visits.

You can manage cookie settings through your browser preferences. However, disabling certain cookies may affect the full functionality of the 854 platform.

Data Storage, Security and Sharing

How Is Your Data Protected?

854 implements comprehensive technical and organisational security measures to protect users' personal information from unauthorised access, loss, misuse, or disclosure. These include data encryption in transit and at rest, role-based access controls for internal staff, and regular system monitoring.

Is Data Shared with Third Parties?

854 does not sell, rent, or disclose users' personal information to third parties for marketing purposes without explicit consent. Information may be shared only in the following limited circumstances:

With payment service providers that process MYR transactions on behalf of 854, subject to strict confidentiality agreements.
With government authorities or law enforcement agencies when required under Malaysian law.
With affiliated companies or business partners involved in platform operations, subject to equivalent privacy policies.

In all cases of data sharing, 854 ensures that recipients comply with appropriate data protection standards.

User Rights Over Personal Data

As a 854 user, you have the following rights regarding your personal information:

Right of access: You have the right to request a copy of the personal information we hold about you at any time.
Right to rectification: If your information is inaccurate or incomplete, you may request a correction. You can also update certain details directly through your account settings.
Right to erasure: You may request the deletion of your account and personal information, subject to data retention obligations under applicable law and platform operational requirements. Deletion requests cannot be processed if there are pending transactions or active investigations related to the account.
Right to restriction of processing: You may request that the processing of your personal information be restricted under certain circumstances, such as when you are disputing the accuracy of that data.

To exercise any of these rights, please contact the 854 support team through the platform. You may also visit the FAQ us for further assistance.

Policy Changes and How to Contact Us

854 reserves the right to update or modify this Privacy Policy at any time to reflect changes in privacy practices, legal requirements, or platform operations. Users will be notified of any material changes via in-platform notifications or their registered email. The "Last updated" date at the top of this page indicates when the most recent changes were made.

Continued use of the 854 platform after any Privacy Policy changes take effect will be considered acceptance of the updated terms.

If you have any questions, concerns, or requests regarding this Privacy Policy or the management of your personal data, please contact the 854 support team directly through the platform. You can log in to your account to send an enquiry via the internal messaging system, or visit the FAQ for instant answers to common questions about privacy and data security.